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WPP and Spotify Announce First-of-its-kind Global PartnershipSpotify will be the first audio platform to be integrated directly into WPP’s products and solutions | ||
New York and London, United Kingdom WPP and Spotify today announced a new global strategic partnership that will enable WPP to offer its clients early access to Spotify’s innovative ad products, first-party intelligence and creative ways to reach engaged audiences at scale.
WPP and Spotify Announce First-of-its-kind Global Partnership
. Stephan Pretorius, Chief Technology Officer of WPP, said, “In the fast-evolving media and entertainment landscape, audio streaming has become an integral part of everyday life. At WPP, we recognise the power of audio as a critical component of marketing. The intent of this first-of-its-kind partnership is to integrate Spotify’s insights with the Choreograph platform to create more innovative and relevant ways to connect our clients with their customers.”
(1) Sonic Science Volume 1, Neuro-Insight and Spotify, June 2021 |
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