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WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands
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London, United Kingdom WPP has launched a strategic partnership with Sprinklr, a leading company in enterprise software designed to improve customer experiences. Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM).
WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands
Stephan Pretorius, CTO of WPP, said, “Through the seamless integration of WPP's AI toolset with Sprinklr's AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.”
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